Standard Fields in Leads

Standard Fields in Leads

Following are the list of Zoho defined standard fields available in the Leads module:

Field Name Description Data type Maximum Limit
Lead Owner Select the Zoho CRM user to whom the Lead is assigned. Lookup -
Salutation Select the salutation from the drop-down list. Pick list -
First Name Specify the first name of the lead. Text box Alphanumeric(40)
Title Specify the job position of the lead Text box Alphanumeric(100)
Last Name* Specify the last name of the lead. This field is a mandatory. Text box Alphanumeric(80)
Company* Specify the name of the company where the lead is working. This field is a mandatory. Text box Alphanumeric(100)
Lead Source Select the source of the lead, that is, from where the lead is generated. Pick list -
Industry Select the industry to which the lead belongs. Pick list -
Annual Revenue Specify the annual revenue of the company where the lead is working. Currency Decimal (16)
Phone Specify the phone number of the lead. Text box Alphanumeric(30)
Mobile Specify the mobile number of the lead. Text box Alphanumeric(30)
Fax Specify the fax number of the lead. Text box Alphanumeric(30)
Email Specify the email address of the lead. Email Alphanumeric and Special characters(100)
Secondary Email Specify another email address of the lead. Email Alphanumeric and Special characters(100)
Skype ID Specify the Skype ID of the lead. Currently skype ID can be in the range of 6 to 32 characters. Text box Alphanumeric(50)
Web site Specify the Web site of the lead. URL Alphanumeric(120)
Lead Status Select the status of the lead from the drop-down list. Pick list -
Rating Select the rating of the lead from the drop-down list. Pick list -
No. of Employees Specify the number of employees in lead's company. Numeric Integer (16)
Email Opt-out Select the check-box to remove leads from your mailing list so that they will not receive any emails from your Zoho CRM account Check box -
Created By Displays name of the user created the Lead first time. Date/Time -
Modified By Displays name of the user modified the Lead. Date/Time  
Street Specify the street address of the lead. Text box Alphanumeric(250)
City Specify the name of the city where the lead lives. Text box Alphanumeric(30)
State Specify the name of the state where the lead lives. Text box Alphanumeric(30)
Zip Code Specify the postal code of the lead's address. Numeric Alphanumeric(30)
Country Specify the name of the lead's country. Text box Alphanumeric(30)
Description Specify any other details about the lead. Text area (long text) 32000 characters

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