The quality of your CRM data is of the utmost importance for your business, because when it comes to selling, it all starts here. When the data is incomplete or incorrect, sales reps lack the ability to understand your prospects or their needs completely.

Zia, your intelligent sales assistant can help you make sure that your CRM data is complete and has all the right and updated information. Based on as little information that you give such as name, company or website of a record, Zia crawls the electronic files from across the web and fetches you additional information about the record such as company size, phone number and address. All of this information can be used by your sales team for personalizing their communication and by Zia for lead conversion prediction.

Availability

Supported Modules

• Leads
• Accounts
• Contacts

Understand how Zia enriches your Zoho CRM records

Enrichment Fields

Zia enriches your CRM data based on certain primary information that is being provided for a record. For example, when you are creating a lead, once you type in the company name, Zia will search for more information about the lead based on this company name.

These primary fields based on which Zia searches for more information about a record is different for different modules.

Modules	Enrichment happens based on
Leads	Company Name / Website / Email Address
Accounts	Account Name / Website
Contacts	Account Name / Email Address

Once you enter the details for one or more primary fields, Zia crawls the electronic files from across the web and fetches you additional information about this lead such as the company size, phone number, address, etc,. These fields for which information is fetched by Zia are called the Enrichment fields.

Map Fields

Often the information that is being fetched from the internet for a record might not be in the exact same format of how they are stored in your Zoho CRM account. For example, what maybe called a Lead's "designation" on the web is nothing but the Title field in Zoho CRM. Or the "contact number" is nothing but the phone number in Zoho CRM.

These Enrichment fields are mapped with the respective Zoho CRM fields by default, based on which the information pulled in by Zia gets captured for the record. However, if need be, you can change the mapping. See Also

Install Data Enrichment by Zia Extension

You can either go to the Zoho Marketplace and install the Data Enrichment by Zia extension or you can also do it from your Zoho CRM account. On installation, the extension will be available for all the users in your Zoho CRM account.

To install the extension

1. Go to Setup > Marketplace> All.
2. Click the All Extensions tab that will list all the extensions supported in Zoho CRM.
3. Scroll down and click Data Enrichment. You can also search for Data Enrichment in the search box.
4. You can start a free trial of this extension for 15 days. Or click Buy Now if you want to go ahead and make the purchase.
   
5. Choose from monthly or yearly subscriptions and click Purchase.
6. In the Payment details window, click Proceed to pay and enter your card details to complete your payment process.
7. Once you have successfully purchased the extension, click Install. You will then be able to access the Data Enrichment feature.

Modify Data Enrichment Settings in Zoho CRM

You can modify the pre-defined settings anytime to specify which modules and fields you want Zia to enrich in your account and their respective mapping.

• Enable/disable - It is possible to have Data Enrichment enabled for select modules that are supported, and disable it for the rest. For example, you can choose to enrich only leads and contacts and not accounts.
• Field mapping - Enrichment fields are mapped with the respective Zoho CRM fields by default. But if you have created custom fields for your account and want the enrichment field information captured in them, you can modify the mapping accordingly.

To modify the data enrichment settings

1. Go to Setup > General > Zia.
2. Click the Data Enrichment tab.
3. In the Data Enrichment by Zia page, the profile permission and status details are listed for the modules.
   
   Enable or disable the data enrichment Status for the respective modules.
   To modify the mapping, click the [Module].
4. In the [Module] Enrichment Settings page, choose the Zoho CRM field from the drop-down list to map it with the corresponding Enrichment field.
   You can select Do not map this field, in case you want to skip a field from being enriched. Zia will not update this field information in Zoho CRM.
   
5. Click Save.

Enrich Records

You can enrich records while:

• Creating a record
• Editing a record

Enrich record while creating a record

To enrich records while creating a record

1. Go to the Leads, Accounts, or Contacts module and create a record.
2. In the Create [Record] page, click the Enriched data available link. This link will appear only after you enter any of the primary fields like the Email Address or Website or Company Name.
   
3. In the [Module] Enrichment by Zia window, you can select the respective checkbox(es) and allow Zia to populate the enriched information in the corresponding fields.
   Note that the checkbox is auto-enabled for fields whose values were empty and enriched data is available. But when Zia fetches enriched data for fields whose values were not empty, you can choose to retain the existing information or enable the checkbox and overwrite it with enriched data.
   
4. Click Update [Record].
   You will notice that the record fields are populated with enriched data.

Enrich record while editing a record

To enrich a record while editing

1. In the [Record] details page, click the More Icon and select Enrich. When you move your mouse pointer over the Enrich option, you can even view when was this record last enriched.
   
2. In the [Module] Enrichment by Zia window, you can enable the checkbox(es) and allow Zia to populate the enriched information in the corresponding fields.
   
   Note that the checkbox is auto-enabled for fields whose values were empty and enriched data is available. But when Zia fetches enriched data for fields whose values were not empty, you can choose to retain the existing information or enable the checkbox and overwrite it with enriched data.
3. Click Update [Record].
   You will notice that the record fields are populated with enriched data.

Deactivate Data Enrichment

You can choose to deactivate Data Enrichment feature for your Zoho CRM account at any point after which Zia will stop enriching your records. All the records that are enriched by Zia until you choose to de-activate data enrichment, stays intact.

To deactivate Data Enrichment

1. Go to Setup > General > Zia.
2. Click Data Enrichment tab.
3. In the Data Enrichment by Zia page, click the Deactivate link.